On March 16, 2010 in Palo Alto at SAP, SDForumâ€™s Business Intelligence SIG hosted Googleâ€™s Avinash Kaushik presentation on â€œWeb Analytics 2.0: Rethinking Decision Making in a 2.0 World.â€ Kaushik is the author of â€œWeb Analytics: An Hour A Dayâ€ and winner of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Text from DJCline.com
In the old days analysts could make a prediction and if it was wrong, they could always say they did not have enough data. Today software can record every keystroke and click on the web. The result is a lot of data, some information and very little wisdom. What is the point of gathering all this information if it cannot result in productive analysis and useful decision-making? Kaushik thinks not just about conversion rates but completion rates. Your analysis is not about how consumers behave online but offline. Statisticians must see the people behind the numbers. Any traffic analysis software will show you that more people might be visiting Facebook more than Google. The answers might lie beyond the statistics and more in the way people relate to one another. Text from DJCline.com
I think it interesting that with all the technology and information we have today we are still thrown back to the days of Socrates and trying to find out what is true with our reasoning skills. Web Analytics 2.0 may require Philosophy 1.0.
Be sure to check out SDForum’s big event calledÂ â€œThe Analytics Revolutionâ€ on Friday, April 9, 2010.
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