Tag Archives: WCA

Apr. 25, 2013 WCA 5G Backhaul Beast

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On April 25, 2013 in Santa Clara at Qualcomm, WCA CenterStage presented “Feeding the Beast – The Road to 5G Backhaul.” David Witkowski of Anritsu moderated panelists Prakash Sangam of Qualcomm, Steve Sifferman of Tarana Wireless, Peter Walther of  Antcor and Jonathan Wells of AJIS Consulting. If you are struggling to get coverage with your 4G device, wait until billions of people upgrade to 5G. Meeting the demand requires optimizing metro cells, small cells and femto cells, fiber optics and microwaves. Even with these steps, the backhaul may require an overhaul of regulations to make 5G economically feasible and available to most people.

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Copyright 2013 DJ Cline All rights reserved.

Sep. 27, 2011 WCA Mobile Cloud Thin Vs. Smart

On Tuesday September 27, 2011 in Mountain View at Fenwick & West, LLP, the WCA Mobile SIG presented “Mobile Cloud – Thin vs. Smart Device & Services Differentiation.” Dr. Avril Salter of Next Direction Technologies moderated panelists Karun Bakshi of Microsoft BizSpark One, Priya Abani of Intel, Hugh Fletcher of Verizon Wireless, Samir Kumar of Samsung Telecommunications America, Laura Merling of Alcatel-Lucent and Jamie Perlman of Box.net.

Amazon, Apple and Google are developing their own clouds for mobile users. Obviously they think a thin browser on a fast network could deliver a wide range of services and apps. The problem is that even 5G networks may not be able to handle demand. One solution is to make smart phones even smarter about using existing spectrum and the cloud. Rather than divergence there may be a compromise to accommodate both thin and smart device strategies.

Copyright 2011 DJ Cline All rights reserved.

May 17, 2011 WCA Health Care Sensor Networks

On May 17, 2011 in Sunnyvale at Synopsys, the WCA Futures SIG presented “Connect With Sensor Networks. ” John Notor of Notor Research moderated panelists Dr. Somdeb Majumdar of Qualcomm, Dr. Jan Rabaey of UC Berkeley and Dr. Richard Zai of PacketMicro. They discussed deploying wireless sensor networks for health care. Mobile devices can quickly monitor and report vital statistics to patients and professionals. The challenges to build mobile devices are battery-power, miniaturization, reliability, and interference management.

Copyright 2011 DJ Cline All rights reserved.

Dec. 9, 2010 WCA LBS Indoors

On Thursday December 9, 2010 in Santa Clara at Qualcomm, the WCA LBS SIG presented “LBS Goes Indoors: Maps, Apps & Positioning.” Raj Singh, Co-Founder of YumYum Labs and EIR at Storm Ventures moderated panelists Ankit Agarwal of Micello, Jeremy Aqulnek of NAVTEQ, Andrew Berschauer of Retailigence, Michael Doherty of Polaris Wireless, Kiyo Kubo of Spotlight Mobile, Tristian Lacroix of IndoorLBS, Jerry Luk of Presdo and Josh Marti of PointInside. The panel talked about the new frontiers for apps in museums, airports or convention centers.

Americans spend 90 percent of their time indoors while most LBS apps are used outdoors. GPS has done a great job helping find the shopping mall but was not much help once inside. The goal is a seamless experience as users walk inside. Outdoor systems with accuracy up to five meters have to be pushed down to one meter. Getting indoor data is not easy because much of it exists in the form of architectural drawings or building plans and not organized in a consistent standard accessible by wireless devices like Google’s vectorized maps. Indoor systems also have to display in three dimensions.

Beyond the technical issues is the question of how to make money from it. Should the data be streamed online or cached locally? LBS may add the most value and make the most money when integrated into other apps. In a warehouse or retail space can you locate down to the individual SKU on a shelf? Do you tie it in with a RFID inventory system?

This raises all sorts of questions. Can a store use an app to see what a competitor has on their shelves? Where does public space end and private space begin? If a someone is given a hotel card key that tracks their movements, does it turn off when they are in their room? Will it keep track of them when they go into a room that is not theirs? Will LBS indoors generate more work for lawyers than engineers?

Copyright 2010 DJ Cline All rights reserved.

October 8, 2010 CTIA WCA LBS

On October 8, 2010 in San Francisco at Moscone West, WCA hosted a session at CTIA Enterprise & Applicationsâ„¢ entitled “What’s Hot About LBS?” Philip E. Hendrix of immr and GigaOM moderated panelists Lawrence Coburn of Double Dutch, Laura Diaz of Verizon Wireless, Ian Heidt of Qualcomm, Larry Magid of CBS, Eghosa Omoigui an independent venture capitalist, Sanjaya Krishna of KPMG, and Rob Reed of MomentFeed.

It is not clear what the next big app in Location Based Systems (LBS) will be. To add value to a customer experience it must enhance an existing behavior. Geotagging a picture might add value to a social network. The sensors are not yet accurate enough to track customers inside shopping areas to bring up ads in an augmented reality (AR).  Retailers can learn enough about clusters of customers to literally follow the herd and have products or services in their path. They want customers on Facebook and in their stores at the same time and only LBS can offer that.

I see privacy becoming a premium. The more money you have, the more invisible you can be. Despite the hype most people want their privacy and will want it back after it is violated. Most people will not have the time or be able to pay for opting out of LBS. If customers see no value in it, no business model can profit from it. It will take more than a coupon to get people adopt a service after a story about someone who does not want to be found is harmed. I think the next killer app will be to turn LBS off.

As for the larger CTIA event, attendance was light today. AT&T, Ericsson, Ford, Motorola and Samsung dominated the exhibition floor. A few Apple iPads were on display with the Samsung Galaxy. I saw Tony Sklar and and Ria Nielsen of bnetTV.com and other media interviewing new startups.

I wanted to mention Ford because it concerned me. Before there can be more mobile services in cars we will need auto-piloted vehicles. Hands-free operation phone does not mean the driver is paying full attention to the road.

There was an Android Bootcamp with experts like Kyle Sandler wearing green Android caps. I regret not covering a panel with mobile expert Joe Jasin, Stoyan Kenderov of Intuit, Rishi Mallik of Qik and Vidya Ravella of doubleTwist. At least I got a picture of them with David Cao of SVC Wireless.

There were also people protesting on the street outside about the dangers of cell phones. CTIA is counter-demonstrating by moving next year’s event to San Diego.

One thing I saw and wonder if anyone else at the event noticed it too. I saw many people on the street carrying more than one mobile device. Many had a phone and separate MP3 player. A few had a simple phone and were surfing WiFi with an iPad.

Copyright 2010 DJ Cline All rights reserved.

Sept. 21, 2010 WCA Smart Grid Demand Response

On September 21, 2010 in Palo Alto at PARC, WCA Smart Grid SIG presented “Demand Response in the Residential Market.” Eric Wesoff of Greentech Media moderated Aloke Gupta of CPUC, Marcel Hawiger of TURN, Scott Hublou of EcoFactor, Jim Nichols of EnerNOC and Mary Ann Piette of Lawrence Berkeley National Laboratory. Demand response is a way to shave off peaks in energy demand. Big and small companies are selling sensors, control systems, and services for intelligent energy systems. The low hanging fruit is in industrial and commercial spaces while costs have not come down for the residential market yet. The big question is whether a system that was originally designed as a one-to-many network can be adapted to a many-to-many network.

Copyright 2010 DJ Cline All rights reserved.

Apr. 29, 2010 WCA LBS

On Thursday April 29, 2010 in Santa Clara at Silicon Valley Bank, the Wireless Communications Alliance (WCA) presented “How Does Mobile Device Selection Influence LBS — Business Models, Roadmaps for Development, and End User Choice?” Hugh Fletcher of Verizon Wireless moderated panelists Scott Hotes of WaveMarket, Marc Kleinmaier of Nokia, Patrick Mork of GetJar and Ashu Pande of SiRF Technology.

Early Global Positioning Services (GPS) made it possible for companies like Garmin, Magellan or TomTom to sell standalone Personal Navigation Devices (PND). Today’s advanced GPS integrated into smart phones makes Location Based Services (LBS) applications possible. Now it is spreading from the smart phone market to low-end phones and even non-phone wireless devices like the Apple iPad.

How do you make money with LBS when most of the world uses pre-paid phones? You place ads in the application. Any retailer will pay good money to have their ads in your app if it results in LBS sales.

Any device that knows where you are all the time raises privacy concerns. There is a business opportunity for people who want to opt out of such a system. The principle is similar to Caller ID and Caller ID block. Technology creates a problem and then sells you a solution.

Copyright 2010 DJ Cline All rights reserved.