Tag Archives: SDForum Tech Women’s SIG

Jul. 29, 2010 SDF Redefining Green

On July 29, 2010 in Santa Clara at EMC, SDForum Tech Women’s SIG hosted “Redefining Green.” Laura Erkeneff of Sustainable People Systems and Training For Techies moderated panelists Deborah Hirsh of B Corp, Susan Hollingshead of Working for Good, Susan Petty of AltaRock Energy and Kevin Surace of Serious Materials. They looked at how women are building green businesses and the impact it will have on the world.

While surveys indicate most people want to help the environment, it is hard to determine if the companies they work for are going green. There needs to be more hard comparable numbers available so customers can make sound environmental decisions. Buying reusable thermos makes sense if you are going to reuse it 500 times but not if it sits on a shelf at home after three times. Investing in a hundred solar panel companies does not make sense if only ten will survive to be profitable. If most of your energy is used to cool, heat or power building, then maybe that should higher priority than transportation networks.

Ultimately going green is about more than new products or services. It is about changing behavior and thinking about more efficient ways of doing things. Companies that understand and align their practices with new policies will dominate future markets.

Copyright 2010 DJ Cline All rights reserved.

Mar. 25, 2010 SDF Funding Womens’ Businesses

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On March 25, 2010 in Palo Alto at Pillsbury, the SDForum Tech Women’s SIG presented “Funding Womens’ Businesses.” Cindy Padnos of Illuminate Ventures moderated panelists Michelle Bonat of RumbaFish, Cynthia Ringo of DBL Investors, Vicki Saunders of Zazengo and Steve Goldberg of Venrock. They discussed how to attract venture capitalists and alternative sources of funding.

LouAnn Conner Managing Director of Sagacious Consulting wrote an excellent review of this event at:

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Copyright 2010 DJ Cline All rights reserved.