Jan. 5, 2015 The New Yorker’s Andrew Marantz wrote “The Virologist” about MuggleNet founder Emerson Spartz, who figured out how memes went viral to create targeted advertising. He said “The lines between advertising and content are blurring.”
Louis Menand wrote “Pulp’s Big Moment” about the rise and fall of cheap paperbacks in the 1940s and 1950s. Before the 1930s, most books were sold (not surprisingly) in bookstores. Paperbacks were sold at newsstands, drugstores and train stations next to magazines. It as an explosion of content that was high and low brow entertainment. Free broadcast television disrupted the paperback business model the same way the internet disrupted television. Ironically you can download old paperbacks onto your phone.
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