On July 24, 2012, in Palo Alto at Pillsbury Winthrop, SVForum with PWC presented a Quarterly Venture Breakfast on Mobile. Stanley Pierson of Pillsbury Winthrop moderated panelists Steve Bengston of PwC, Bob Borchers of Opus Capital, Kim Morgan of Motorola Mobility and Venu Pemmaraju of Intel Capital. By definition the mobile market is in constant motion. Five years ago Europe’s infrastructure and Nokia led the way. Today, Apple’s iPhone and Google’s Android dominate the discussions. Five years ago most Facebook users were on PCs, now most are mobile as trend accelerates.
There are still challenges. Batteries face physical restraints that are addressed with software managing power. There is a debate about how much personal information should be on the device versus in the cloud. Content providers have to deal with smaller screens to accommodate advertising. Company brand managers now understand that an app can be the ad to target customers. Of course, making a purchase may not be easy. The promise of Near Field Communication (NFC) has bogged down in dealing with banks, carriers, device manufactures and merchants. The solution may already exist. Apple started iTunes selling music and then expanded to movies, television, movies, books and magazines. Amazon started selling books, but now you can buy appliances through them. How far away are we from buying a cup of coffee through iTunes or Amazon? Monetizing mobility is a moving target.
Copyright 2012 DJ Cline All rights reserved.