Tag Archives: Oracle

Sep. 16, 2013 STC Marta Rauch Google Glass

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On Monday September 16, 2013 at the Santa Clara IHOP, the STC Silicon Valley Chapter hosted Marta Rauch’s presentation “Google Glass and Augmented Reality.” Rauch is a senior principal information developer at Oracle leading agile projects for mobile and cloud content. She is Google Glass Explorer thinks it is an extension of the trends in augmented reality (AR). AR is the single most important change in technical communication this century. It allows images and video to overlay and add relevant information to anything you are looking at.

Anything you can do on your phone you are able to do with Google Glass. The advantages of hands-free wireless device is obvious to athletes, surgeons, technicians, mechanics and the disabled will become apparent to the rest of us over time. Navigating cyberspace and real space at the same time will seem normal.

There are also disadvantages at the moment. Battery life and network availability problems plague every wireless device. The Google Glass does not easily accommodate real glasses or those who are left handed. There are unresolved privacy issues for individuals and employers. In the end we will all have to get used to the idea of a phones on our faces.

Richard Mateosian announced the start of the Touchstone Competition. The deadline is October 15, 2013. I encourage volunteering as a judge to see some of the best examples of technical communication in the world.

Please join us on Monday, October 21 at 6:00 pm for our October meeting with Tom Johnson on the topic “Why Users Can’t Find Answers to Their Questions in Help Content.” It will be held at: Harry’s Hofbrau, 1909 El Camino Real in Redwood City CA 94063 (650) 366-3733.

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Copyright 2013 DJ Cline All rights reserved.


Jan. 26, 2013 TC Camp


On January 26, 2013 in Santa Clara at the Silicon Valley Innovation Center, the TC Camp featured the following speakers and topics:

Maxwell Hoffmann, Adobe “Author and Review Cycle with Adobe Tech Comm Suite 4 and HTML5 output

Sharon Burton, SharonBurton.com “What if we’re all doing the same thing?

Michael Hahn, Alphabetical By Author “XML 15 Years Later – WTF?

Scott Prentice, Leximation “PDFs from DITA without Compromising Quality and Control

Liz Fraley, Single-Sourcing Solutions “Thinking like a librarian – Applying categorization strategies to technical content

Linda Morone and Rhonda Wainwright, DCL “A Step-by-Step Guide to Preparing for a Legacy Conversion Project

Michael Hamilton, MadCap Software “Authoring and Publishing Using MadCap Flare

Jean Kaplansky, Aptara Corp “What Do I Spy With My Little Eye? Why, It’s HTML5

Marta Rauch, Oracle, “Mobile Usability Guidelines to Implement Now”

John Sillari, Dayton Brown Technical Services Division on “IETM/IETP Development”

BTW: The next STC Silicon Valley chapter meeting will be on Monday February 18, 2013 at Harry’s Hofbrau 1909 El Camino Real, Redwood City, CA 94063 (650) 366-3733. Linda Urban will present “Topic-based Authoring: Why Bother?”

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Copyright 2013 DJ Cline All rights reserved.

Oct. 2, 2011 Oracle Larry Ellison

On October 2, 2011 in San Francisco, Oracle CEO Larry Ellison gave a keynote speech outlining the current state of his company and its future direction. Oracle is committed to developing massive parallel processing taking place in memory and not on a server’s hard disk or flash memory. People may think outside the box but the processing will still take place in one.

Copyright 2011 DJ Cline All rights reserved.

Apr. 28, 2011 SDF SETI Tarter

April 28, 2011 in Santa Clara at Oracle, the SDForum Tech Women Evening Program hosted Jill Tarter, Director of the Search for Extra Terrestrial Intelligence (SETI). She talked about the SETI Institute mission to explore, understand and explain the origin, nature and prevalence of life in the universe since 1985. On Project Phoenix, Tarter scrutinized about 750 nearby star systems using telescopes in Australia, West Virginia and Puerto Rico. The scientist character played by Jodie Foster in the movie “Contact” is largely based on Tarter.

Now Tarter heads up the the Center for SETI Research efforts to build and operate the Allen Telescope Array of 350 antennas that are each 6 meters in diameter. This telescope will increase the speed and spectral search range of the hunt for signals.  While she believes we now have the tools, SETI needs funding to do the job. The search for extraterrestrial intelligence is now a search for terrestrial funding.

Anyone interested in SETI research can visit their site at seti.org.

Copyright 2011 DJ Cline All rights reserved.

Sept. 21, 2010 SDF Analytics: SQL or NoSQL

On September 21, 2010 in Palo Alto at SAP, the SDForum Business Intelligence SIG hosted SenSage‘s Richard Taylor presentation “Analytics: SQL or NoSQL.” From his early days at Cambridge, Taylor’s research projects in parallel and distributed computing for DEC, Data-Cache, RedBrick Systems, Informix, and IBM are well known to experts in the business intelligence community. That is why the room was packed when he chose to talk about the new challenge to relational databases called the NoSQL movement.

Started as SEQUEL in 1974, it evolved into SQL. Adopted by Oracle, it became the standard for relational databases using schema, multi-version concurrency control, isolation levels and analytics extensions to deal with the complexity of structured data. The relational model created a world of normalized data in rows and columns with tables selected, projected or joined using primary or foreign keys. It had handled transaction processing very well but complicated cases became repetitive. Scaling was difficult.

By 2000, the rise of unstructured data on the web created new levels of complexity and the need for a new approach. Coined by Eric Evans in June of 2009, the NoSQL movement is seen in the development of Google’s Big Table, Amazon’s Dynamo and Facebook’s Cassandra. All of these used a tuple, one table consisting of a structured key with a column timestamp and an unstructured value. The two functions were map and reduce. Map input a tuple and output a list of tuples. Reduce input a key and list of values then output a list or tuple. You specified clusters, input and tuple stores as the framework did the rest. While there is no need to normalize large amounts of semi-structured data and it is cheaper to implement, it still requires some programming ability. There is no guidance from schema or model for historical data.

Taylor gave examples of how SQL and NoSQL would handle the same problems. Each had its advantages and disadvantages. I urge you to read Taylor’s work and listen to him speak on this subject.

Frankly, I would still want an experienced database developer with a strong background in SQL to deal with NoSQL because only they would be able sense when something was wrong. Big data is no place for amateurs.

Note: A delegation from Peru was in the audience. Picture below.

Copyright 2010 DJ Cline All rights reserved.

Dec. 7, 2009 SDF Cloud Security

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On December 7, 2009 in Mountain View at the Symantec vCafe, SDForum’s the Cloud Services and Security SIGs presented “Are clouds secure? security, privacy and compliance in clouds” with Subra Kumaraswamy of Oracle Sun Microsystems. Text from DJCline.com.

Ames Cornish started the evening with a review of the year’s worst cyber attacks. Countries attack each other’s networks, corporations engage in espionage, organized crime robs banks and individuals. Passwords, firewalls and encryption can all be overcome with the theft of a single laptop computer. With all of this going on, how do you maintain security?

Kumaraswamye showed how it can be done in his book “Cloud Security and Privacy.” He addressed security and privacy issues raised by our transition to the cloud. Cloud computing helps corporations save money on their IT infrastructure but many are skeptical about security and privacy. Kumaraswamy discussed the challenges to ensure your web applications are secure and your data is safe. He talked about regulatory issues such as privacy, audit, and compliance implications of the security provided by public clouds.

Kumaraswamy reviewed the SPI delivery model which consists of software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service (IaaS). Now there is a security-as-a-service (SecS) delivered through the cloud as opposed to the security of other services like SaaS, PaaS, and IaaS offered by cloud service providers). By decided what are core data assets and non-sensitive data, you can focus resources on protecting what is truly necessary and put the rest in the cloud;

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Copyright 2009 DJ Cline All rights reserved.

Aug. 15, 2008 SDF Innovation and Research Fair

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On Aug. 15, 2008 at the Computer History Museum in Mountain View, SDForum held the Corporate Innovation and Research Fair. Technology leaders from eBay, HP, Microsoft, Oracle, SAP and Sun talked about innovation and collaborating with entrepreneurs. You would think that all these fierce competitors under one roof would be like watching a watering hole in Africa. In fact everybody faced the same challenges of creating something new and getting it in the hands of customers. Text from DJCline.com. Continue reading Aug. 15, 2008 SDF Innovation and Research Fair