Tag Archives: Neal Goldstein

Sept. 23, 2009 SDF iPhone Apps Neal Goldstein

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On September 23, 2009 in Palo Alto SDForum’s Software Architecture & Modeling SIG hosted Neal Goldstein to talk about “Context-Driven Design: Next-Generation Mobile Architectures: The iPhone And iPhone Applications”. Text from DJCline.com

Goldstein is author of “iPhone Application Development For Dummies” and a pioneer in the practical application of edge and cloud computing. He believes we are living in a post desktop world. A compelling iPhone application is fundamentally different from one on a personal computer. Compared to a PC, the iPhone is limited by its screen, memory, processor, battery and no keyboard or mouse. Despite this, the iPhone offers usability and mobile Internet access to applications with an embedded experience relevant to wherever the user is located. A good app is about user experience not user interface. Goldstein described the iPhone software architecture and how context-driven design rather than function design can make a substantial difference in user experience. Text from DJCline.com

Goldstein also talked about App approval process. He thinks it is opening up. They are concerned about offensive content and intellectual property. It is better to be the IP owner. They don’t want the app to crash when they test it. Apps prices more moving away from 99 cents and more to ten dollars as they add more value. People are also preferring to do data manipulation on the iPhone rather than over the network. Text from DJCline.com

The closest competitor to the iPhone might be the Android because it is projected to have more devices out there in two years. The problem is that the Android may be a fragmented market given the nature of cell phone carriers. The Blackberry is very difficult to develop for and the Palm Pre seems to have dropped off.  Text from DJCline.com

In the future he sees more power and speed for the iPhone, comparing its current state to the early days of the Mac, which was underpowered but still did amazing things. It is worth getting in early and developing for. He also sees opportunities for faster and more reliable networks. Text from DJCline.com

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Copyright 2009 DJ Cline All rights reserved.