Wednesday, May 29, 2013 in Palo Alto at SAP, GABA presented “Big Data: Where to Start And What Does it Take?” Maureen Vavra, Partner at StrataFusion moderated panelists Ragnar Kruse, CEO and Co-Founder at smaato, Scott Kurth, Director, Data Insights R&D at Accenture Technology Labs, David Sonnenschein, Vice President, Strategic Business Development at SAP Labs and Michael Zeller, CEO and Co-Founder at Zementis. Despite the hype, big data forces us to use the logic in our head as much as the logic in our technology. More data requires more thought. Despite Hadoop and NoSQL, you may still find yourself using SQL and even the Socratic method to ask the right questions and get the right answers. Look for and retain the the database experts you have in the expanding and competitive market for skills. A experienced ETL professional can leverage their existing skills and combine them with new analytics tools to find answers you need.