Tag Archives: Marta Rauch

Jun. 26, 2015 STC Summit

STClogonew1Johnson TomLim Nathaniel copyRauch Marta

On June 25, 2015 in Columbus Ohio at the STC Summit, Silicon Valley chapter member Nathaniel Lim was awarded the honor of STC Fellow. Chapter Vice President Marta Rauch and Chapter Secretary Tom Johnson gave presentations. The picture below is courtesy of Nathaniel Lim, who is holding his certificate for Fellow. Tom is holding his certificate for Intercom Outstanding Guest-Edited Issue: September 2014, with a theme of “API Documentation.” Congratulations to all of them!


Copyright 2015 DJ Cline All rights reserved.

Sep. 16, 2013 STC Marta Rauch Google Glass

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On Monday September 16, 2013 at the Santa Clara IHOP, the STC Silicon Valley Chapter hosted Marta Rauch’s presentation “Google Glass and Augmented Reality.” Rauch is a senior principal information developer at Oracle leading agile projects for mobile and cloud content. She is Google Glass Explorer thinks it is an extension of the trends in augmented reality (AR). AR is the single most important change in technical communication this century. It allows images and video to overlay and add relevant information to anything you are looking at.

Anything you can do on your phone you are able to do with Google Glass. The advantages of hands-free wireless device is obvious to athletes, surgeons, technicians, mechanics and the disabled will become apparent to the rest of us over time. Navigating cyberspace and real space at the same time will seem normal.

There are also disadvantages at the moment. Battery life and network availability problems plague every wireless device. The Google Glass does not easily accommodate real glasses or those who are left handed. There are unresolved privacy issues for individuals and employers. In the end we will all have to get used to the idea of a phones on our faces.

Richard Mateosian announced the start of the Touchstone Competition. The deadline is October 15, 2013. I encourage volunteering as a judge to see some of the best examples of technical communication in the world.

Please join us on Monday, October 21 at 6:00 pm for our October meeting with Tom Johnson on the topic “Why Users Can’t Find Answers to Their Questions in Help Content.” It will be held at: Harry’s Hofbrau, 1909 El Camino Real in Redwood City CA 94063 (650) 366-3733.

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Copyright 2013 DJ Cline All rights reserved.


Feb. 7, 2013 Intelligent Content Conference


On February 7, 2013 in San Francisco at UCSF Mission Bay the Intelligent Content Conference held “#ICC2013”, their fifth annual conference on advanced information creation, management and delivery strategies. Below were some of the people presenting and pictures of the event.

Scott Abel, Chief Content Strategist, The Content Wrangler -Welcome to Intelligent Content 2013

Andrea Ames, Information experience strategist and architect, IBM – Zentangle 101 – When Worlds Collide: Improving the User Experience by Applying Progressive Information Disclosure

Jean-Francois Ameye, VP, Support and Services, IXIASOFT – Engineers, SMEs, Contributors: Including Them In The Documentation Review Process

Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc. – Intelligent Content Starts with an Intelligent Content Strategy: A Case Study – Content Typing Made Easy

Mark Baker, President, Analecta Communications Inc. – Writing Every Page is Page One Topics

France Baril, Documentation architect, Architextus – Documenting a Device that Fits in Your Pocket. Simple Enough, Right?

PG Bartlett, SVP Product Management, Acrolinx – New Tools to Hone Your Writing and Sharpen Your Competitive Edge – SEO Isn’t Just for Web Geeks – New Tools to Improve Findability

Maria Bartoszewicki, Director, Interactive eBooks, Aptara – Your Interactive eBook Options in 30 Minutes Inkling, iBooks Author, Adobe DPS, or a Custom HTML5 Solution?

Andrew Bredenkamp, President & Founder, Acrolinx – Editing Content To Save Lives

Sarah Beckley, Senior Content Strategist, Razorfish – How to Future-proof Your Content

Margot Bloomstein, Principal, Brand & content strategist, Appropriate, Inc. – Sweetening the Deal of Corporate Publishing

Michael Boses, Co-Founder, Contellligence Group – How Things Work: a Manager’s Guide to Creating Intelligent Content

Jennifer Bown, Content Strategist, Nutshell Communications – Documenting a Device that Fits in Your Pocket. Simple Enough, Right?

Kit Brown-Hoekstra, Principal, Comgenesis, LLC – Gamifying eBook Publishing

Paul Canetti, CEO, Maz Digital – The Future of Tablet and Mobile Publishing

Mindy Carner, Taxonomy Specialist, UNICEF – Incorporating Natural Language Search into a Heavily Controlled Vocabulary

Matthew Cavnar, VP of Business Development, Vook – Enhanced eBooks: Social, Networks, and Connectivity

Gail Chappell, Technical Writer, Vmware – Jump Start Your Mobile Project

Cindy Church, Senior Curriculum Developer, Oracle – Jump Start Your Mobile Project

Charles Cooper, VP, The Rockley Group – I Know It’s Here Somewhere: Finding Content on Mobile Devices

Cindy Coleman, Co-Founder, Take Pride Learning – Distributed Teams Writing With One Voice

Jonathon Colman, Principal Experience Architect, REI – Enterprise SEO and Content Strategy – Working Together to Stop the Pain

Tom Comerford, Senior consultant, Supratext LLC – Content Measurement

Laura Creekmore, President, Creek Content – Distributed Teams Writing With One Voice – Creating a Governance Framework for Flexibility

Adam DuVander, Executive Editor, ProgrammableWeb  – Demystifying Distribution of Content-as-a-Service

Don Day, Co-Founder, Contelligence Group LLC – Working With HTML5 Themes and Enhancements

Tosca Fasso, Director, Content & Digital Strategy, SUBTXT – Worth a Thousand Words: Visualization 101 for Verbal Professionals

Jennifer Fell, Consultant – Designing Componentized Content

Tom Fishburne, Founder/CEO, Marketoon Studios – Content Worth Sharing: What Marketers Can Learn From Cartoons

DJ Francis, VP, Content Strategy, Imagination – Content Strategy EQ: How to Craft Your Content Story for Internal (and Executive!) Buy-in

Joe Gelb, President, Suite Solutions – Enabling Contextually Relevant Enterprise Intelligent Content

Stefan Gentz, Senior Consultant, TRACOM – Leading the Change

Chip Gettinger, VP, XML Solutions, SDL – Real-time Review and Collaboration with Agile Product Development – Customer Experience and Making it work for Dynamic Product Content

Robert Glushko, Adjunct Professor, University of California, Berkeley – The Implications of Intelligent Content for eBooks

Joe Gollner, Director, Gnostyx Research Inc. – Professional Publishing: Intelligent eBooks for Working Professionals

Steve Gotz, Commercial Development Manager, CNGL – Global Intelligent Content – How Do We Make Content Reactive, Reflective and Personal?

Eeshita Grover, Senior Manager, Documentation, Cisco – Content: Mobile and Video – Cisco Technical Communications

Richard Hamilton, Publisher, XML Press – The Road to Mobile Goes Through XML

Jake Hartnell, Science Fiction Writer / Graduate Student, UC Berkeley – eBooks Readers as Browsers

Christopher Hill, Vice President, Product Management, RSI Content Solutions – A Tale of Content Management: Today’s Publishing Factory (RSuite CMS)

Maxwell Hoffmann, Product Evangelist, Tech Comm, ADOBE – HTML5 Tablet and Mobile Output for “Everyone”: icon based tools for Corporate Publishing (Adobe)

Jason Holmberg, Principal Information Architect, EMC Corporation – Content Management with Teeth: Epiphanies from Shark Research

Amy Hynes, Digital Project Manager, Clipper Magazine – Clipper Magazine Case Study: Taking Advertising Sales Support Mobile

Daniel Jacobson, Director of Engineering, Netflix API, Netflix – Set Your Content Free : How to Support Hundreds of Devices at Once

Marcia Johnston, President, Marcia Riefer Johnston, Inc. – Write Tight(er): The Workshop

Cheryl Landes, Chief Findability Strategist, Tabby Cat Communications – I Know It’s Here Somewhere: Finding Content on Mobile Devices

Tom Magliery, XML Technology Specialist, JustSystems Canada, Inc. – Top XMetaL Secrets! –

Thad McIlroy, Principal, The Future of Publishing – Metadata’s Beating Heart

Michael Moon, CEO, GISTICS – Marketing Copy and Claims Repository: Fixing the Weakest Link in Content Marketing Operations – XMetaL 8 Sneak Peek

Jim Nasr, CEO, Armedia – Best Practices for Development of iPad Content-Rich Solutions

Kevin Nichols, Director, Global Practice Lead, Content Strategy, Sapient/Nitro – Positioning Content for Success – A Metrics Driven Strategy – Discovery Well Done = Right Delivery. Right Content. Right User. Right Context.

Jeff Nowak, Founder / Chief Content Officer, Rocket Man Digita – Case Study: Every Company is a Publisher-The General Mills Story

Derek Olson, Vice President, Foraker Labs – A Mighty Content Strategy for a Tiny Nonprofit Helps Millions of People with Breast Cancer Every Year – Preparing Your Content for Mobile

Sarah O’Keefe, President, Scriptorium Publishing – Adapt or Die: Managing Increasing Content Velocity

Paul Perrotta, Director of Shared Content Services, Information Experience, Juniper Networks – What Not To Do – Technology Is Not the Problem

Shawn Prenzlow, Senior Content Strategist, Steyer Associates, Inc. – A Content Strategist’s Toolbox for Resource and Budget Planning

Laurel Prokop, President, CEO, Techstyle Group LLC – Write What You Mean

Marta Rauch, Principal Information Developer and Team Lead, Oracle – Gamifying eBook Publishing – Jump Start Your Mobile Project

AJ Renold, Masters Student, UC Berkeley School of Information – The eReading Experience: What Product Wraps a Book and Why is it important?

Ann Rockley, CEO, The Rockley Group – Welcome to Intelligent Content 2013

Robert Rose, Chief Troublemaker, Big Blue Moose – Mobile Content Marketing – Madness or Money?

Buddy Scalera, SVP, Content Strategy and Media, Ogilvy CommonHealth Worldwide – Channel-Agnostic Content Strategy for Happy Marketers

Rebecca Schneider, President, Azzard Consulting – Positioning Content for Success – A Metrics Driven Strategy – Discovery Well Done = Right Delivery. Right Content. Right User. Right Context.

Paraic Sheridan, Associate Director, CNGL – Global Intelligent Content – How Do We Make Content Reactive, Reflective and Personal?

Russell Sparkman, CEO, FusionSpark Media, Inc. – Content is NOT King. It’s Gold!

Val Swisher, CEO , Content Rules – Planning Your Global Content Strategy – Global Content Strategy Best Practices – Editing Content To Save Lives

Joshua Tallent, Founder/CEO, eBook Architects – How eBooks Really Work

Lori Thicke, Founder, Translators without Borders/LexWorks Acrolinx – Editing Content To Save Lives

Andrew Thomas, Director of Product Marketing, SDL, Content Management Technologies – Real-time Review and Collaboration with Agile Product Development (SDL)

Reuben Tozman, Chief Learning Officer, edCetra Training Inc – Learning on Demand – How the Evolution of Technology is Shaping the Future of Learning

Noz Urbina, Senior Consultant, Mekon – An Integrated Content LifeCycle for a Multichannel World

Kapil Verma, Sr. Product Manager, Adobe Systems – Publish Anywhere, Anytime – Doing More With Less!

Christopher Ward, Director of Sales, Quadralay Corp. – Generating Revenue Across Multiple Screens

Michael Weiss, Managing Director, figure18 – Don Draper Is Dead: Pitching in a Global, Mobile World

Jon Wuebben, CEO, Content Launch – Content is Currency — Developing Powerful Content for Web and Mobile

Michele Zwiebel, Director of Programs and Content, Breastcancer.org – A Mighty Content Strategy for a Tiny Nonprofit Helps Millions of People with Breast Cancer Every Year – Preparing Your Content for Mobile

Abel Scott Ackerman-Shaw Laura Aldous Tom Ames Andrea Bailie RahelAnne Bartoszewicki Maria Becker Susan Bellamy Laura Bombosch Tim Boor Michael Bredenkamp Andrew BrownHoekstra Kit Canetti Paul Carner Mindy Cavnar MatthewCheryan Lynn ChristieBlick Winston Costagli Lin DavisKho Nancy Emiliani Robin Fell Jennifer Fishburne Tom Flores Tonie Gentz Stefan Glushko Robert Gollner JoeHamilton Richard Hoffman Maxwell Huettner Brenda IMG_6680DJClinecom IMG_6681DJClinecom IMG_6682DJClinecom IMG_6686DJClinecom IMG_6687DJClinecom IMG_6689DJClinecom IMG_6695DJClinecom IMG_6696DJClinecom IMG_6768DJClinecom IMG_6773DJClinecom IMG_6775DJClinecom IMG_6776DJClinecom IMG_6783DJClinecom IMG_6784DJClinecom IMG_6787DJClinecom IMG_6788DJClinecom IMG_6790DJClinecom IMG_6791DJClinecom IMG_6793DJClinecom IMG_6794DJClinecom IMG_6796DJClinecom IMG_6800DJClinecom IMG_6801DJClinecom IMG_6803DJClinecom IMG_6807DJClinecom IMG_6809DJClinecom IMG_6816DJClinecom IMG_6821DJClinecom IMG_6828DJClinecom IMG_6829DJClinecom IMG_6837DJClinecom IMG_6842DJClinecom IMG_6849DJClinecom IMG_6864DJClinecom IMG_6868DJClinecom IMG_6870DJClinecom IMG_6872DJClinecom IMG_6876DJClinecom IMG_6877DJClinecom IMG_6884DJClinecom IMG_6885DJClinecom IMG_6886DJClinecom IMG_6887DJClinecom IMG_6888DJClinecom IMG_6889DJClinecom IMG_6890DJClinecom IMG_6891DJClinecom IMG_6892DJClinecom IMG_6893DJClinecom IMG_6894DJClinecom IMG_6895DJClinecom IMG_6896DJClinecom IMG_6897DJClinecom IMG_6898DJClinecom IMG_6899DJClinecom IMG_6900DJClinecom IMG_6901DJClinecom IMG_6902DJClinecom IMG_6904DJClinecom IMG_6906DJClinecom IMG_6926DJClinecom IMG_6934DJClinecom IMG_6938DJClinecom Johnston Marcia Jost Eric Kimball Andy Kumar Vivek Landes Cheryl Ngo David Ojala Marydee OKeefe Sarah Olson Derek Perotta Paul Pringle Alan Puleri David Putkey Theresa Rauch Marta Rice Craig Robbins Shawna Rockley Ann Rosberg Mary Scalera Buddy Schwartz Amy Swisher Val Thicke Lori Trakhtenberg<br />
JanineTurner James Urbina Noz Verma Kapil Ward Christopher Zwiebel Michele

Copyright 2013 DJ Cline All rights reserved.



Jan. 26, 2013 TC Camp


On January 26, 2013 in Santa Clara at the Silicon Valley Innovation Center, the TC Camp featured the following speakers and topics:

Maxwell Hoffmann, Adobe “Author and Review Cycle with Adobe Tech Comm Suite 4 and HTML5 output

Sharon Burton, SharonBurton.com “What if we’re all doing the same thing?

Michael Hahn, Alphabetical By Author “XML 15 Years Later – WTF?

Scott Prentice, Leximation “PDFs from DITA without Compromising Quality and Control

Liz Fraley, Single-Sourcing Solutions “Thinking like a librarian – Applying categorization strategies to technical content

Linda Morone and Rhonda Wainwright, DCL “A Step-by-Step Guide to Preparing for a Legacy Conversion Project

Michael Hamilton, MadCap Software “Authoring and Publishing Using MadCap Flare

Jean Kaplansky, Aptara Corp “What Do I Spy With My Little Eye? Why, It’s HTML5

Marta Rauch, Oracle, “Mobile Usability Guidelines to Implement Now”

John Sillari, Dayton Brown Technical Services Division on “IETM/IETP Development”

BTW: The next STC Silicon Valley chapter meeting will be on Monday February 18, 2013 at Harry’s Hofbrau 1909 El Camino Real, Redwood City, CA 94063 (650) 366-3733. Linda Urban will present “Topic-based Authoring: Why Bother?”

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Copyright 2013 DJ Cline All rights reserved.

Jan. 15, 2013 STC Associate Fellows

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On Jan. 15, 2013, Society for Technical Communication Fellows Committee announced from Washington DC the latest Associate Fellows. They are Craig Baehr, Jenna Moore, Joel Meier, Kelly Graham, Mak Pandit, Marta Rauch, Mollye Barrett, Rachel Houghton, Rick Lippincott and Rick Sapir. Marta Rauch is a member of the Silicon Valley Chapter. Congratulations all!

Help celebrate by joining us on Monday, January 21, 2013 at 6:00 PM at the IHOP Restaurant on 4200 Great America Parkway in Santa Clara, CA 95054 (408) 980-8887. Jeff Johnson, Principal Consultant at UI Wizards will present “Designing What to Design: A Task-Focused Conceptual Model.”

Liz Fraley of Single-Sourcing Solutions talked about the upcoming TC Camp on Saturday January 26, 2013 at Silicon Valley Cloud Center, 222 Caspian Dr, Sunnyvale, CA 94089-1014.

Copyright 2013 DJ Cline All rights reserved.

Sep. 24, 2012 STC Marta Rauch Mobile Usability

Please join us on Monday September 24, 2012 for the STC Silicon Valley Chapter meeting; to be held at the Santa Clara IHOP, located at 4200 Great America Parkway in Santa Clara. The meeting starts at 6:00 PM. This month’s topic is “Mobile Usability Guidelines to Implement Now” with Marta Rauch, principal information developer and team lead at Oracle, and Senior Member of STC.

Reservations are not required. Non-STC members are welcome. When we meet at the IHOP, each person orders from the menu and pays for their own meal and drink.

Copyright 2012 DJ Cline All rights reserved.