Tag Archives: Larry McCarthy

Feb. 13, 2012 The New Yorker

On Feb. 13, 2012 The New Yorker’s James Surowiecki wrote “Blackberry Season” about the rise and fall of the Blackberry in the face of the Apple iPhone and Google Android. ┬áThe Blackberry followed the historical model of adopting technology. The telegraph and typewriters were adopted by businesses before migrating to consumer markets. What killed the Blackberry was the idea of Bring Your Own Device (BYOD) where consumers brought their own smartphones and corporate IT departments had to adopt or adapt to the new situation.

Jane Mayer wrote “Attack Dog” about political consultant Larry McCarthy and the creation of the attack ad.

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