Tag Archives: Google Android

Feb. 13, 2012 The New Yorker

On Feb. 13, 2012 The New Yorker’s James Surowiecki wrote “Blackberry Season” about the rise and fall of the Blackberry in the face of the Apple iPhone and Google Android.  The Blackberry followed the historical model of adopting technology. The telegraph and typewriters were adopted by businesses before migrating to consumer markets. What killed the Blackberry was the idea of Bring Your Own Device (BYOD) where consumers brought their own smartphones and corporate IT departments had to adopt or adapt to the new situation.

Jane Mayer wrote “Attack Dog” about political consultant Larry McCarthy and the creation of the attack ad.

Copyright 2012 DJ Cline All rights reserved.

Jan. 26, 2012 STC Joe Welinske Optimize Googleability

On January 26, 2012 in Santa Clara, the STC Silicon Valley Chapter hosted Joe Welinske of WritersUA  to speak about “Optimizing the Googleability of Your Content.” To get a higher rank with search engine optimization (SEO), create fresh HTML content on a registered site with a public facing server. Create relevant links and metadata. Consider search engines other than Google like Alexa, Bing or Yahoo.

Welinske wants people to think about the growing mobile needs of the Apple iOS, Google Android and Microsoft Windows devices as seen in his new book “Developing User Assistance for Mobile Apps.”

More information will be presented at the Conference for Software User Assistance on March 11-14, 2012 in Memphis Tennessee.

Please join us on February 23, 2012 for the February STC Silicon Valley Chapter Meeting to be held at the Hola! Mexican Restaurant & Cantina, located at 1015 Alameda de las Pulgas in Belmont. The meeting starts at 6 PM. This topic will be “Learning How to Communicate Better with Numbers” with Randall Bolten.

Copyright 2012DJ Cline All rights reserved.

Apr. 12, 2011 SDF PWC

On April 12, 2011 in Palo Alto SDForum held the Quarterly Venture Breakfast with Pillsbury Winthrop and PricewaterhouseCoopers on “The Mobile Revolution.” Stan Pierson of Pillsbury Winthrop moderated panelists John Balen of Canaan Partners,  of PricewaterhouseCoopers,  Vispi Daver of Sierra Ventures, and Katie Rice of EPIC Ventures. The panel discussed the trends and and how the market  will look over the next year.

The economy and investment in North America continues to improve. Supply disruptions in Japan and the Middle East may be counterbalanced by other countries. The investment growth is still in Silicon Valley and still heavily in the mobile space, which can be seen in the telecommunication, network and software sectors.

The shift from hardwired PCs to mobile devices is as big as the original shift to PCs. The introduction of the Apple iPhone and the Google Android put the US at the front of the mobile innovation for using the Internet. These devices break the hold of traditional telecommunications over access to the wireless market. Mobile devices like the iPad don’t need a monthly contract. They just use WiFi to access thousands of apps.

While there is money developing and selling those apps, as in any gold rush, more money can be made selling the tools. Companies that make it easier to develop apps across platforms, sell to global markets, or collect financial transactions. Another opportunity is helping corporate IT systems adapt to the consumerization of IT networks particularly with security. Beyond smart phones, in emerging economies there is still growth in phones that use SMS or texting.

It was a crowded event with a lot of questions. The mobile revolution is more disruptive than anyone realizes.

Copyright 2011 DJ Cline All rights reserved.

Jan. 27, 2011 STC iPhone App WritersUA Welinske

On Thursday, January 27, 2011 in Santa Clara at the IHOP, the STC Silicon Valley chapter hosted WritersUA president Joe Welinske’s presentation “Development Techniques for User Assistance in SmartPhone Applications.”

More technical communicators are developing help content for smartphone apps everyday. Welinske talked about the basics of mobile applications for the Google Android, Apple iPhone/iPad and Microsoft Windows Mobile 7 platforms. The smaller screen size dictates what text is most effective on the interface. While this may seem constraining there is some good news. Since the content is delivered over the web in an app there is no app review process. It is not embedded and can be updated anytime without needing programming resources.

Welinske demonstrated interfaces from Apress, Quickoffice and Timewerks. The iPhone/iPad development environment uses Apple OSX Snow Leopard, iPhone SDK, Interface Builder, Objective-C and Webkit. The more complicated Android development environment uses Java, Eclipse project editor, multiple AVDs and UI text in files and text strings. The Windows Mobile 7 development environment uses Silverlight, firm hardware specs and Visual Studio. No matter what platform it is a good idea to brush up on your HTML.

I highly recommend seeing Welinske and other UA experts at the conference for User Assistance in Long Beach, California from March 13-16th. Additional information can be found at www.writersua.com.

Copyright 2011 DJ Cline All rights reserved.

Apr. 7, 2010 GABA Phone Wars II

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On Wednesday, April 7, 2010 in Palo Alto at the offices of Sonnenschein Nath & Rosenthal LLP, the German American Business Association of California (GABA) presented “Phone Wars II: The Software. ” Steffen Bartschat of Hill88 Consulting moderated panelists Daniel Kellmereit of Detecon, Angela Nicoara of Deutsche Telekom Inc., Ray Milhem of Dubai Silicon Oasis Authority and Christof Wittig of Servo Software. The panel gave measured reasonable assessments of the current and possible future situations. Bartschat put together a splendid slide show and the event was captured on video so contact GABA for details. Text from DJCline.com

From my viewpoint, mobile phones are now much more than their hardware. Soon all mobile phones will have internet capabilities but they will all give different experiences. Like the the personal computer industry in the 1980s two different strategies predominate. Some say Apple iPhone has a closed system and Google Android has an open one, but both have large communities of developers building and selling applications. It is not clear who will win. Text from DJCline.com

Most consumers do not care about the specifics behind the devices. They want the phone to perform certain tasks without a lot of hassle or cost. Ideally it should be a mobile device that does not require a service contract with a manufacturer or carrier, good reliable power and easy access to the web. Ultimately hardware or the software that runs on it will be irrelevant to running web applications on the cloud. Anything that interferes with that will drive consumers away. Text from DJCline.com

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Copyright 2010 DJ Cline All rights reserved.