Oct. 15, 2010 in Palo Alto at HP, SDForum held the Open Innovation and the Ecosystem Conference. Experts shared how innovation works for large and small companies at the local and international level.
Anthony Wasserman, Carnegie Mellon Silicon Valley made the welcoming remarks. Ted Shelton of Open-First introduced opening keynote speaker Judy Estrin, CEO of Jlabs and author of â€œClosing the Innovation Gapâ€. She spoke of the need for sustainable innovation culture where people are comfortable taking risk. While everyone wants a breakthrough, most corporate innovation is incremental, meeting only existing customer expectations. Henry Ford said if he had given customers what they wanted, they would have gotten a faster horse. The challenge is to encourage orthogonal innovation, where an existing product is used in a new way. Apple did not invent the MP3 player, the cell phone or tablet, but it found an innovative way to use both with the iPod, iPhone and iPad.
Rich Friedrich, Director of Strategy and Innovation Office at HP Labs gave a company keynote on “Open Innovation at HP Labs.” Mobile sensors measuring our surroundings will transform the way we collect and use information in areas like weather, traffic or even bio-signs.
Ping Li of Accel Partners and Mike Olson of Cloudera had a fireside chat. Olsonâ€™s previous company was bought by Oracle and he wanted to do something different. He found it in the cloud. He thinks Hadoop and other tools will cause the biggest change since the introduction of the relational database thirty years ago. All of this data cannot be kept private if we want to use it effectively. We must penalize people who misuse it. An example would be insurance companies having access to medical records but they could not deny coverage based on it.
Deborah Magid, IBM Venture Group gave a keynote on â€œThe Innovator’s Dilemma.â€ IBM made an early commitment to open source and Linux. They have a long track record of innovation and are investing in the cloud and mobile spaces.
Chris Yeh of PBWorks moderated panelists Christine Crandell of Accept Corporation, Riley Gibson of Napkin Labs, Guy Martin of CollabNet and Padmanabh Dabke of Spigit. The topic was “Innovation in Practice.â€ If you donâ€™t have a research and development lab, start one. Promote risk and accept failure in a culture of cross discipline. Reward courage.
Doug Solomon of IDEO spoke of his five principles in â€œBuilding Innovation Tools that Work,â€ The challenge was to design a system to share knowledge effectively in an organization. IDEO developed an internal social media site that builds pointers to people and not just the data they produce. People need to be rewarded for participating. They should demand intuitive interfaces. They must take the road more traveled by finding the way most users are comfortable communicating. Learn from these steps and keep iterating early and often.
Pascal Finette, Director of Mozilla Labs gave his perspective on browser innovation.
Mike Cassidy of San Jose Mercury News moderated panelists Raj Apte of PARC, Denis Browne of SAP and John Wolpert, CEO of UpStart Mobile. The topic was “Silicon Valley Innovators: How They Do What They Do?” They look outside their own companies for new ideas and trends.
Henry Tirri of Nokia Research Center gave the closing keynote.
Copyright 2010 DJ Cline All rights reserved.