Tag Archives: Business Intelligence

Sept. 1, 2010 SDF SAP Semantic Web

On September 1, 2010 in Palo Alto, SDForum’s Semantic Web SIG hosted SAP’s Michael Bechauf and David Meyer presentation “From meaning to intelligence: do implicit semantics hold the key?” They showed how SAP uses its deep context experience with applications and business intelligence to help in the enterprise market. They can recognize emerging social networking patterns by studying who is following what activity stream to get work done. They use explicit and implicit semantic models to manage customer networks. They introduced a community-based concept showing how using semantic technologies can share mapping knowledge and ease collaboration.

Read more by James Downey at:

http://cloudofinnovation.com/articles/implicit-semantics-and-business-networks/

Copyright 2010 DJ Cline All rights reserved.

Mar. 16, 2010 SDF BI SIG: Web Analytics

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On March 16, 2010 in Palo Alto at SAP, SDForum’s Business Intelligence SIG hosted Google’s Avinash Kaushik presentation on “Web Analytics 2.0: Rethinking Decision Making in a 2.0 World.” Kaushik is the author of “Web Analytics: An Hour A Day” and winner of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Text from DJCline.com

In the old days analysts could make a prediction and if it was wrong, they could always say they did not have enough data. Today software can record every keystroke and click on the web. The result is a lot of data, some information and very little wisdom. What is the point of gathering all this information if it cannot result in productive analysis and useful decision-making? Kaushik thinks not just about conversion rates but completion rates. Your analysis is not about how consumers behave online but offline. Statisticians must see the people behind the numbers. Any traffic analysis software will show you that more people might be visiting Facebook more than Google. The answers might lie beyond the statistics and more in the way people relate to one another. Text from DJCline.com

I think it interesting that with all the technology and information we have today we are still thrown back to the days of Socrates and trying to find out what is true with our reasoning skills. Web Analytics 2.0 may require Philosophy 1.0.

Be sure to check out SDForum’s big event called  “The Analytics Revolution” on Friday, April 9, 2010.

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Copyright 2010 DJ Cline All rights reserved.