Big 20: Brand Blitz
Twenty years ago, you would have seen a Star Wars movie at a theater. A few months later you might go to a store and buy a toy based on the movie for someone. Ten years ago, you might have rented a DVD of that movie and then a few days later bought a T-shirt based on that movie online. Now you can buy a whole range of merchandise based on a movie that has not even been released. This is big risk for sellers and buyers. What if the movie is not a hit?
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