Tag Archives: Badgeville

Oct. 21, 2013 STC Tom Johnson Badgeville

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On Monday, October 21, 2013 in Redwood City at Harry’s Hofbrau, STC Silicon Valley presented Badgeville’s Tom Johnson presentation “Why Users Can’t Find Answers to Their Questions in Help Content.” He spoke about why is it so hard to guide users to the right information when they need it and strategies to fix it.

Please join us on Monday, November 18 at 6:00 PM at the IHOP Restaurant, 4200 Great America Pkwy. Santa Clara, CA 95054. The speaker will be Shawn Benham is the Information Development Program Director for the IBM Information Management Division. “The Road to IBM’s KnowledgeCenter – Changing and Deploying Content for a New Internet Portal.”

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Copyright 2013 DJ Cline All rights reserved.

Apr. 17, 2013 SVForum E-Commerce & Gamification

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On Wednesday, April 17, 2013 in East Palo Alto at  DLA Piper, SVForum presented “E-Commerce & Gamification.” Benjamin Hautefeuille, Co-Chair for SIG eCommerce, introduced Kris Duggan, CEO & co-founder of Badgeville and Carlos Diaz, co-founder of Kwarter. They discussed social media using game mechanics to encourage the desired user behavior like customer loyalty or contact center productivity. The result can be amusing or annoying, but not all gamification is trivial. In the protein folding game FoldIt, the public predicted protein configuration of an AIDS enzyme, which had stumped scientists for 15 years, in 3 weeks. While the phrase gamification has peaked, the demand for a user interface that is easier (and possibly fun) to use will continue.

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Copyright 2013 DJ Cline All rights reserved.