On October 8, 2010 in San Francisco at Moscone West, WCA hosted a session at CTIA Enterprise & Applicationsâ„¢ entitled “What’s Hot About LBS?” Philip E. Hendrix of immr and GigaOM moderated panelists Lawrence Coburn of Double Dutch, Laura Diaz of Verizon Wireless, Ian Heidt of Qualcomm, Larry Magid of CBS, Eghosa Omoigui an independent venture capitalist, Sanjaya Krishna of KPMG, and Rob Reed of MomentFeed.
It is not clear what the next big app in Location Based Systems (LBS) will be. To add value to a customer experience it must enhance an existing behavior. Geotagging a picture might add value to a social network. The sensors are not yet accurate enough to track customers inside shopping areas to bring up ads in an augmented reality (AR).Â Retailers can learn enough about clusters of customers to literally follow the herd and have products or services in their path. They want customers on Facebook and in their stores at the same time and only LBS can offer that.
I see privacy becoming a premium. The more money you have, the more invisible you can be. Despite the hype most people want their privacy and will want it back after it is violated. Most people will not have the time or be able to pay for opting out of LBS. If customers see no value in it, no business model can profit from it. It will take more than a coupon to get people adopt a service after a story about someone who does not want to be found is harmed. I think the next killer app will be to turn LBS off.
As for the larger CTIA event, attendance was light today. AT&T, Ericsson, Ford, Motorola and Samsung dominated the exhibition floor. A few Apple iPads were on display with the Samsung Galaxy. I saw Tony Sklar and and Ria Nielsen of bnetTV.com and other media interviewing new startups.
I wanted to mention Ford because it concerned me. Before there can be more mobile services in cars we will need auto-piloted vehicles. Hands-free operation phone does not mean the driver is paying full attention to the road.
There was an Android Bootcamp with experts like Kyle Sandler wearing green Android caps. I regret not covering a panel with mobile expert Joe Jasin, Stoyan Kenderov of Intuit, Rishi Mallik of Qik and Vidya Ravella of doubleTwist. At least I got a picture of them with David Cao of SVC Wireless.
There were also people protesting on the street outside about the dangers of cell phones. CTIA is counter-demonstrating by moving next year’s event to San Diego.
One thing I saw and wonder if anyone else at the event noticed it too. I saw many people on the street carrying more than one mobile device. Many had a phone and separate MP3 player. A few had a simple phone and were surfing WiFi with an iPad.
Copyright 2010 DJ Cline All rights reserved.