Tag Archives: Alison van Diggelen of Fresh Dialogues

Apr. 23, 2010 SDF Teen Tech Titans of Tomorrow

On April 23, 2010 in Mountain View at Microsoft, SDForum held the fourth annual “Tech Titans of Tomorrow: Teens Plugged In 2010.” The focus was on being more socially and environmentally responsible and using social media. Text from DJCline.com

The opening keynote was given by Josh Becker of New Cycle Capital. Becker is a Green Energy Entrepreneur who for over twenty years has worked at the nexus of community activism, technology, environmentalism, and social justice. He co-founded New Cycle Capital, a pioneer in building socially responsible businesses. Josh also co-founded the Stanford Board of Fellows program, which trains students to serve on the boards of local non-profits, engaging them in social progress at the beginning of their careers, rather than the end. He thinks there is never a better to time to make the world a better place.

Mike Cassidy of the San Jose Mercury News moderated the first panel with college students Matthew Roeckel of Santa Clara University, Sol Tran Santa Clara University, Alvin Tse of Stanford and Nima Wedlake of UC Berkeley. His Silicon Valley Dispatches column looks at the entrepreneurship, diversity and risk-taking tradition that make the valley a place like few others in the world. While seldom watching television they may carry more than one mobile device to surf or text.

Anne Hardy of SAP gave the first corporate spotlight. Hardy leads Technology Innovation initiatives for SAP’s Technology Strategy group. She looks for critical enabling technologies that might disrupt SAP’s platform business.

James Bickford of Tigo Energy gave the first teen success story. After graduating from Santa Clara with a degree in mechanical engineering, James Bickford co-founded Valence Energy to develop energy efficiency software. He gave a hilarious talk about moving a solar house across the country. Bickford became the Marketing Manager at Tigo Energy. Their technology significantly boosts the amount of energy harvested from any solar panel.

Bruce Klafter of Applied Materials gave the second corporate spotlight. Klafter is the Senior Director of Environmental, Health and Safety (EHS) and also serves as Head, Corporate Responsibility and Sustainability for Applied Materials. Applied Materials is one of the leading suppliers of equipment and services to several industries, including the semiconductor, flat-panel display and solar photovoltaic industries.

Emily Gran and Julia Sommer of Menlo-Atherton told their success stories saving energy by changing behavior with high schools. Gran got involved in the environmental movement and spread the message to her peers about climate change and encouraging people to get involved.

Shreya Indukuri of The Harker School told her success story. She co-founded SmartPowerEd, a network seeking to connect schools with smart energy-tracking systems to cut carbon emissions and energy costs. She was a youth climate representative at the Governor’s Global Climate Summit and her project was part of a UNICEF documentary. She is currently on the Youth Advisory Board for Alliance for Climate Education, who awarded her project a $5,500 grant for on-campus green initiatives in 2009.

Allison Leopold Tilley of Pillsbury Winthrop moderated the fireside chat “Learning Lessons from Young Entrepreneurs” with Ken Elkabany of PiCloud and Simon Montford of Vibio.

Ken Elkabany graduated with honors from the University of California at Berkeley Electrical Engineering and Computer Science department, getting the William Everitt Award for Excellence in 2007. He co-founded HotSwap, a video ecommerce pioneer. He is the CEO of PiCloud, providing true utility computing in the cloud. He is also a published academic researcher in biomedical engineering.

Simon Montford is a British serial entrepreneur born in London. Some of his ventures were Corsellis-Montford Interactive, acquired by New Media Industries Group in 2000 and icollector Plc, purchased in 1999 by Able Auctions Inc. He left London to become an Entrepreneur in residence at Edinburgh University in 2007 and is currently founder and CEO of Vibio (UK) Ltd and Vibio Inc.

After lunch there was the “Call to Action: Teens Reach Out.” Teen entrepreneurs and developers gave their thirty second pitch on their projects.

Crystal Yan of Monta Vista High School told her teen success story. Yan is the Founder of Torque Media Group (design agency with a nonprofit branch that offers pro-bono design packages to startups/nonprofits), Co-Founder of Social Startup Summit (high-impact social entrepreneurship unconference for youth), Co-Curator of What’s Next: 25 Big Ideas from 25 Gen-Yers Under 25 (an e-book with big ideas from under-25 entrepreneurs/activists), and Founder of EconForAll (media campaign to with tools to make learning fun for K-12 educators and nonprofits). She is a trilingual Chinese American student entrepreneur in the San Francisco Bay Area. She talked about ways to eradicate polio.

Alison van Diggelen of Fresh Dialogues moderated the second panel with high school students from local Bay Area high schools discusses how they use technology and their personal interest in technology and entrepreneurship.

Amy Strande of Microsoft gave the third corporate spotlight. Strande is a Director with the Student Audience Marketing team.  She has launched connected the digital experiences of website, mobile and  competitions to reach students and give them low cost software, career advice, and school success tips.

Chris McCann of Startup Digest told his teen success story. McCann is an entrepreneur, writer, and general activist in the entrepreneurial community of Silicon Valley and San Luis Obispo. He has led the entrepreneurial programs at Cal Poly San Luis Obispo, where he started an alumni led incubator Innovation Quest. He leads social media strategy for TEDx Silicon Valley.

Matt Thompson of Microsoft moderated the third panel Ben Narasin of TriplePoint Capital, Gamiel Gran of Sierra Ventures, Eli Chait of Alsop Louie Partners. They listened as teen entrepreneurs pitched to investors and experienced entrepreneurs, got advice and input on their projects. Text from DJCline.com

Copyright 2010 DJ Cline All rights reserved.

Dec. 11, 2009 SDF New Media

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On December 11, 2009 in Mountain View at Microsoft SDForum presented 4th Annual Business of New Media Conference “Business of New Media Conference: Where is the Money?” As old media struggles new media is forcing old media to change, adapt, evolve or perish. New media is finding more ways to deliver digital content with tweets, blogs, podcasts, internet radio and television, social networking and portable media. Are there strategies make money or isvaluable content free? This year’s conference looked at successful new media businesses models and defined what consumers value, what will they pay for, and how will they pay. Text from DJCline.com.

Matt Thompson of Microsoft welcomed Mike McGuire of Gartner who gave the first keynote on the state of the media industry. McGuire noted that old media is still big but declining against new media. For instance book sales are flat but a variety of e-readers from Google’s Kindle to Barnes and Noble’s Nook are creating new a new channel for content. There is a generational shift from owning a library of books, movies or music to simply having access to content. Apple’s purchase of Lala’s cloud technology could put anyone’s library on a cloud. There will be a continuing rise in demand for metadata about content by media providers so they can target advertising and fight piracy. Of course fighting piracy with a heavy hand caused a backlash by consumers, so the polite phrase is now “graduated response” where ISPs are confronted instead. The solution is to automate licensing so consumers can share content without breaking the law. There is no such thing as free content, someone must pay for it with ads, subscriptions or royalties.

Alison van Diggelen of Fresh Dialogues moderated panelists Tom Conrad of Pandora Jonathan Flesher of Zynga, Philipp Schloter of  Nokia Point & Find, Mike Sego of Gaia Online, Joel Toledano of  Krillion and Sharon Waxmanof The Wrap.com. They discussed “What’s the Business in New Media?” From music, to games, to virtual worlds, to specialized search, successful new media companies have developed ways to turn the technology into a paying business model. Musicians stream music so they consumers will pay to see them perform live and buy merchandise. Purchasing with phones will become easier and lucrative for carriers. Using a phone to search for stores, goods or services around you is called discoverability. Getting your local business listed and discovered will result in far more business than the old yellow pages. For online services the retail model may resemble the Apple App Store more than Amazon.

Anthony Ha of VentureBeat moderated panelists Jason Lopatecki of TubeMogul, John Mellor of Adobe, Dennis Mortensen of Yahoo, Matt Reid of IMMI and Ian Swanson of Sometrics. They discussed “The Truth in the Numbers: What are the Metrics for Success?” The complexity of new media and new methods for delivery have created a demand for rapid measurement tools that allow business to quickly respond and tune their model. The panel will discuss strategies for measuring success. Companies must assess the cost of getting users and figure out if it is cheaper to buy consumer information or draw them in with deals. Either way they must then calculate how to monetize per viewing of the content. There is a battle between old media’s huge but declining size and new media’s growing fight for full citizenship among media buyers. Procter and Gamble still only spends six percent of its media budget on digital media. Old media measuring households for network TV is obsolete. Measuring Persons Using Media (PUMs) or using Portable People Meters (PPMs) provide more accurate numbers of new media. What is the incentive for people to give up their privacy for more accurate metrics? Free phones, services, games, etc. While young people are less likely to worry about piracy, even your grandmother may use points accumulated on Netflix to buy a cow on Facebook. Learn everything you can about social media, it is where consumers spend their time and money. YouTube is the place to be seen. Itattracted lots of free content and viewers but is now adding more ads and sponsored content. This model will soon make YouTube very profitable.

At the  Hot Demos session attendees got to hear from companies like Agilis, Dyyno, Excustaff HR, Gartner, MIcrosoft, PicScout, ToyBOts and Zong.

Michael Montgomery of Montgomery & Co. moderated Gene Alston of PayPal, Gurbaksh Chahal of gWallet, George Garrick of Offerpal and Ted Sorom of Rixty. They discussed “Is the Money in the Money: What Model will Win?” Moving money, real or virtual, is an important part of delivering and getting paid for content. The panelists represent three different models for payment. Rixty allows consumers without credit cards to turn coins into debit cards for online purchases. Offerpal pays consumers when the answer a survey or watch a commercial. PayPal makes it easier for small businesses to set up online credia card transactions and their percentage of growth particularly in China is in the triple digits. Zynga’s extraordinary gaming success brought the inevitable scam artists fraud around Video Professor.

Sharon Wienbar of Scale Venture Partners moderated panelists Raj Jaswa of Dyyno, Yair Landau of Mass Animation, Amy Love of PicScout and Ben T. Smith IV of MerchantCircle. They discussed “Disruptive Technologies in New Media: What’s Next?”A technology can disrupt the market and require a quick reaction. Panelists told us how their technology will change new media as we know it today. The money is in cross promoting brands across media like CocaCola ads on TV and online. Make it easy for companies to promote their brands with your services. On the other side, make it easier for customers to discover companies. In the long run, quality will prevail.

Peter Horan of Goodmail Systems gave the second keynote. Marketing is important but bringing value motivates customers. He said “Brands are not built by people who are luke-warm about you, but people who love your company!”

Kelly Porter of Woodside Capital Partners moderated panelists Andrew Braccia of Accel Partners, Tim Chang of Norwest Venture Partners, Richard Yen of Saban Ventures. They discussed”The Venture Landscape” Even in the current economy, VCs are raising money and searching for good investments. Representatives from four leading firms will talk about where they are investing. Too much capital has created over-evaluations in the venture market. Lightweight, fast, startups will win the day. The social media market is fickle and rapidly changing, because it’s easy for consumers to click, but also easy to click away. Google buying Youtube is an example of an unprofitable company becoming a great acquisitions if they fill a critical need for larger companies and lead their space. Yahoo’s buying Skype is the flip side.

Guy Kawasaki of Alltop gave a Fireside Chat with Sharon Waxman of The Wrap on “What’s the Future of Content?” Kawasaki said the trick to venture capital is get lucky. Traditional print journalism is dead andit serves a valable public service. Otherwise “Richard Nixon might still be President if it weren’t for journalism.” Something must revitalize or support investigative journalism and professional editorialism. Until then, reporters must be prepared to write, edit and distribute their own work as new media finds new revenue.

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Copyright 2009 DJ Cline All rights reserved.