Tag Archives: Adobe

May 5, 2014 Bloomberg Businessweek

On May 5, 2014 Bloomberg Businessweek Paul M. Barrett and Brad Stone wrote “Tech Hubris” about a Silicon Valley antitrust case handled by US District Judge Lucy Koh. Lawyers of 64,000 technical employees accused Adobe, Apple, Google, Intel, Intuit, Lucasfilm and Pixar of conspiring to keep wages down and keep them from moving from one company to another. Google’s Eric Schmidt said “I don’t want to create a paper trail over which we can be sued later.” The companies agreed to pay 324 million dollars. Elevation Partners’ Roger McNamee said “This is one of hundreds of examples in which our economy has been corrupted by the intense concentration of power and wealth.” It seems odd that CEOs who glorify free market competition would want to keep their workers benefitting from it the same way they do.

Copyright 2014 DJ Cline All rights reserved.

Jan. 26, 2013 TC Camp


On January 26, 2013 in Santa Clara at the Silicon Valley Innovation Center, the TC Camp featured the following speakers and topics:

Maxwell Hoffmann, Adobe “Author and Review Cycle with Adobe Tech Comm Suite 4 and HTML5 output

Sharon Burton, SharonBurton.com “What if we’re all doing the same thing?

Michael Hahn, Alphabetical By Author “XML 15 Years Later – WTF?

Scott Prentice, Leximation “PDFs from DITA without Compromising Quality and Control

Liz Fraley, Single-Sourcing Solutions “Thinking like a librarian – Applying categorization strategies to technical content

Linda Morone and Rhonda Wainwright, DCL “A Step-by-Step Guide to Preparing for a Legacy Conversion Project

Michael Hamilton, MadCap Software “Authoring and Publishing Using MadCap Flare

Jean Kaplansky, Aptara Corp “What Do I Spy With My Little Eye? Why, It’s HTML5

Marta Rauch, Oracle, “Mobile Usability Guidelines to Implement Now”

John Sillari, Dayton Brown Technical Services Division on “IETM/IETP Development”

BTW: The next STC Silicon Valley chapter meeting will be on Monday February 18, 2013 at Harry’s Hofbrau 1909 El Camino Real, Redwood City, CA 94063 (650) 366-3733. Linda Urban will present “Topic-based Authoring: Why Bother?”

IMG_6424DJClinecom IMG_6425DJClinecom IMG_6426DJClinecom IMG_6429DJClinecom IMG_6431DJClinecom IMG_6432DJClinecom IMG_6433DJClinecom IMG_6434DJClinecom IMG_6435DJClinecom IMG_6436DJClinecom IMG_6437DJClinecom IMG_6438DJClinecom IMG_6439DJClinecom IMG_6440DJClinecom IMG_6442DJClinecom IMG_6443DJClinecom IMG_6444DJClinecom IMG_6446DJClinecom IMG_6447DJClinecom IMG_6448DJClinecom IMG_6450DJClinecom IMG_6451DJClinecom IMG_6464DJClinecom IMG_6470DJClinecom IMG_6479DJClinecom IMG_6492DJClinecom IMG_6493DJClinecom IMG_6494DJClinecom IMG_6495DJClinecom IMG_6496DJClinecom IMG_6497DJClinecom IMG_6499DJClinecom IMG_6501DJClinecom IMG_6502DJClinecom IMG_6507DJClinecom

Copyright 2013 DJ Cline All rights reserved.

Oct. 13, 2011 Adobe Tech Comm Enterprise Summit

On Thursday, October 13, 2011 in San Jose, Adobe held the Tech Comm Enterprise Summit. The rise of the cloud and the explosive growth of content create a growing demand for structured data that can be translated or formatted to any kind of mobile device. Tom Aldous of Adobe gave an overview on how their Technical Communication Suite meets this demand. Scott Abel of The Content Wrangler spoke about technical communication’s new role in enterprise efficiency, where content is an essential part of the product or service. Kapil Verma of Adobe spoke about trends in technical communication and deriving the highest return from migrating to structured authoring. Ankur Jain of Adobe spoke about how to develop an enterprise social collaboration strategy to manage documents and build product communities. Rick Thompson of Accenture spoke about rethinking documentation development leveraging the new suite. Maxwell Burke Hoffmann of Globalization Partners International spoke about “Foolproof” DITA through FrameMaker’s automating structure or formatting in 27 languages.

Copyright 2011 DJ Cline All rights reserved.

Jul. 28, 2011 STC Adobe Tom Aldous

On July 28, 2011 in Santa Clara, the STC Silicon Valley Chapter invited Tom Aldous to talk about Adobe’s Technical Communication Suite 3. The suite consists of FrameMaker 10, RoboHelp 9, Capitivate 5, PhotoShop CSS, Acrobat X Pro and Bridge CSS. After a drawing, somebody went home with a free copy.

Our members peppered him with questions about the new version that they deal with everyday. Unstructured Frame documents can be converted to structured with a single click. Preparing documents for DITA is just as fast. Two questions occurred to me this morning that I should have asked. First, can I import and export HTML5 video for those clients who do not support Flash? Second, does Adobe plan to develop a version of Frame for HP’s new WebOS?

On the job front, people who come to meetings are getting jobs. Keep your skills sharp.

BTW: STC Silicon Valley Chapter Treasurer Gillian Flato announced our website is now ready for advertising and sponsoring. Nice work Gillian!

Copyright 2011 DJ Cline All rights reserved.

May 12, 2010 Abel Adobe Acrolinx aQuatic

On May 12, 2010 in San Jose at Adobe, the fifth annual Acrolinx aQuatic Conference hosted Scott Abel, The Content Wrangler. His keynote was “Get Ready for Socially-Enabled Everything.” Social networking in Facebook, LinkedIn and Twitter are becoming the dominant ways we interact with each other. We can now get accurate numbers on what people are looking at using tools like MarkMail and Tynt. Other speakers were Andrew Bredenkamp of Acrolinx, Mahesh Kumar Gupta of Adobe, Mike Dillinger on Translation Optimization and David Rodrigues of Language Weaver.

Copyright 2010 All rights reserved.

Feb. 25, 2010 SDF Mobile Women

SDF logo2009 copyCalvillo Nora copyChoi Yoon copyColby Trish copyDerickson Rosella copyErkeneff Laura copyHenderson Sonora copyHou Jennie copyLefton Irene copyOesterle Ursula copyPatel Chivag copyPierson Rick copyShen Sherry copyViesulas Auste copy

On February 25, 2010 in San Jose at Adobe Systems, SDForum’s Tech Women’s Event was “What’s Up with Mobile ?” Irene Lefton, Director of Professional Services and Support, ABBYY USA Software moderated panelists Auste Viesulas, Senior Manager of Business Development at Adobe, Ursula Oesterle, Vice President of Innovation at Swisscom, Yoon Choi, Controller at Samsung Ventures and Rick Pierson of ABBYY. They discussed the opportunities for women entrepreneurs in the current state of the mobile industry and its future. There are seven billion people on the planet and five billion have cell phones. One billion of them have access to the internet through their mobile devices and demand is growing everyday. Meeting that demand will not only be the biggest business opportunity of the century but the biggest change in the way we live.

UPDATE: As of March 11, 2014 Auste Viesulas was a Digital Publishing Specialist at Adobe Systems.  Text from DJCline.com

02-25-10 SDF Panel copyIMG_6069 copyIMG_6099 copyIMG_6101 copy

Copyright 2010 DJ Cline All rights reserved.