Dec. 20, 2015 Blumbers

Big 20: Brand Blitz

Twenty years ago, you would have seen a Star Wars movie at a theater. A few months later you might go to a store and buy a toy based on the movie for someone. Ten years ago, you might have rented a DVD of that movie and then a few days later bought a T-shirt based on that movie online. Now you can buy a whole range of merchandise based on a movie that has not even been released. This is big risk for sellers and buyers. What if the movie is not a hit?

Copyright 2015 DJ Cline All rights reserved.