The Social Elephant
Earlier this year Facebook bought Instagram, a way for people to show their photographs. Last week Instagram announced a change in the terms of service. It said a lot of things but many people interpreted it as Instagram owns your pictures and could put them in ads without paying you, or even telling you. Social network companies have a history of selling stuff you give them. The solution is not to give it to them. This is one very good reason why I have my own website to display my images. My site, my images, my intellectual property.
I was never on Friendster, MySpace or Facebook. I am barely on Twitter and LinkedIn. I don’t need social media to be social. I already know a lot of people and most of my life takes place off the social radar. There are limits to social media. I’ll give you an example.
A few days ago a friend called and said they got a call from a recruiter for Company X. They asked me if I knew anything about it. I went to several holiday parties and by the end of the night I found out what my friend needed to know about the job and the company. Maybe it was not as efficient as checking social media on my phone every few seconds but it was definitely more fun. I like being really social, not virtually.
What no one seems to talk about is the social elephant in the room. It takes a village to manage social media. I have people who monitor my few social media accounts because I am busy meeting people in person. They sort out all the retweets about cats playing piano and pass on the few bits that I have told them I am really interested in. One day a nice woman sent a story about an elephant to me. It actually went to one of my new young monitors who passed it on to me. He thought it was important because elephants are sacred to him and his family. While I completely missed whatever point was being made by the woman, I learned something wonderful when he invited me to his family holiday event. The pictures were amazing!
I learned something about my young friend and he learned not to forward things not on my list of interests.
In the end it may be best to live your real life in the real world with real people. I will now step away from the machine and do just that. Happy Holidays!
Copyright 2012 DJ Cline All rights reserved.