Sep. 24, 2012 The New Yorker

On Sep. 24, 2012 The New Yorker’s James Surowiecki wrote “Calculating Campaigns” about how lots of money in politics cannot beat a real grassroots campaign.

Jill Lepore wrote “The Lie Factory” about wealthy San Francisco political conservatives Leone Baxter and Clem Whitaker became spin doctors that stopped Upton Sinclair’s End Poverty in California campaign in the 1930s and national health insurance in the 1940s. Their tactics are used today. They perfected the attack ad and quoting out of context. Never lobby. Woo voters. create a straw man opponent. Create a simple theme that rhymes. Never explain anything. Repeat the message until it is accepted as true. Fan flames by creating a controversy, a fight or show.

Copyright 2012 DJ Cline All rights reserved.