Apr. 11, 2012 SVForum Creating Killer Products

On Wednesday, April 1, 2012 in Palo Alto at Cooley LLP, SVForum held its Main Event “Creating a Killer Product – Do you want to be Steve Blank or Steve Jobs?” Gregory Clark of Cooley LLP moderated panelists Joe Beninato of Tello, Jim Connor of Sand Hill Angels, Eph Lindenbaum of Advance Ventures and Richard Melmon of Bullpen Capital. They discussed the pros and cons of both approaches.

Steve Jobs and Steve Blank had different ways to create killer products. Guy Kawasaki said, “Steve Job’s idea of a customer focus group was his left brain talking to his right brain.” Steve Blank’s idea was the Customer Development Process used by many startups. Frankly if you are not a genius who can make giant leaps to a final product, you have to rely on process.

Copyright 2012 DJ Cline All rights reserved.