On Wednesday November 16, 2011 in Santa Clara at Silicon Valley Bank hosted the WCA12th Annual VC Panel “What’s Hot (and What’s Not) in Mobility.” Carrie Walsh of Silicon Valley Bank moderated panelists Juha Christensen of Progression Partners, Steve Goldberg of Venrock, Tae Hea Nahm of Storm Ventures, Rama Sekhar of Norwest Venture Partners and Eric Zimits of Granite Ventures. They discussed the current and possible future of mobile technology.
While Apple makes most of the profits, Android is selling more phones. The diversity of devices from phones to televisions is forcing developers to prepare content for whatever “end screen” it winds up on. Much of that content will be social games running over an LTE or 4G network. Beyond games, users will navigate down the street with voice directions from services like Apple’s Siri. Once at a store, they will be guided with Location Based Systems (LBS) and scan Quick Response (QR) codes on items and compare them with online prices. If the price is right, they will buy it with Near Field Communication (NFC) technology, avoiding bank debit card fees.
While reusing available spectrum in developed countries is a major problem, getting the rest of the world online is the bigger opportunity. Most will use prepaid services and have trouble charging their devices. Solve these problems and build market growth where none existed before.
Copyright 2011 DJ Cline All rights reserved.