Changing Strategies Not Goals
In all the technological chaos, it is hard for large companies to change strategies and tactics and keep an eye on their goals.
Amazon started selling printed books (content). To sell the books they mailed them. To keep track of everything, they built their own cloud network. Now they sell digital books over their cloud network on their own Kindle devices. This is an excellent example of how a large company can survive by changing the way they do things but not their goal, to sell content.
Copyright 2011 DJ Cline All rights reserved.