On Jun. 30, 2010 in Palo Alto at SAP, the Bay Area Future Salon hosted a Peter Marks of Design Insight presentation on Blind Spots. Marks is best known for his landmark books “Aligning Technology for Best Business Results” and “Winning Products”. He understands the implications of technology in business and customer psychology. He demonstrated his expertise in visual perception.
You never see the car that hits you. If you did, you would be able to avoid it. In business the same sort of issues have to be dealt with everyday. What disruptive trend did you overlook? What crucial detail drove a customer to buy your product? Marks gave a lively presentation on how to look for what you can’t see. Change the way you think and it will change what you see.
Copyright 2010 DJ Cline All rights reserved.