Feb. 4, 2010 SDF Consumer Clean Tech Trends

SDF logo2009 copyBatterby Sara copyDavies Pete copyFrancis Tod copyHeibel Greg copyPepper Jan copyPotter Scott copy

On February 4, 2010 in Menlo Park at Orrick, SDForum held a Green and Clean Evening presenting “Consumer Clean Tech Trends.” Greg Heibel of Orrick moderated panelists Sara Batterby of Akel Ventures, Tod Francis of Shasta Ventures, Jan Pepper of Alameda Municipal Power, Scott Potter of San Francisco Equity Partners and Pete Davies of TerraPass. They discussed if greening of the American consumer is a fad or a fundamental change in their everyday life. If this is a tipping point, where should investors look for opportunities over the next four years?

About two percent of consumers base their purchasing decision solely on whether a product is green or not. Most consumers are concerned these days about cost and efficiency. Oddly enough the 1950’s “keeping up with the Jones” may become the 21st century’s “keeping down with the Jones” as people compete to be more energy efficient with their neighbors. The competitive consumer dynamic that got us into this mess may get us out of it.

02-04-10 art copy02-04-10 crowd copy02-04-10 crowd2 copy02-04-10 panel copyIMG_5526 copyIMG_5527 copyIMG_5528 copyIMG_5530 copyIMG_5538 copyIMG_5539 copyIMG_5543 copyIMG_5546 copyIMG_5565 copyIMG_5570 copyIMG_5585 copy02-04-10 chairs copy

Note: Sara Batterby of Akel Ventures 08-14-17 NE22nd St Portland OR

Copyright 2010 DJ Cline All rights reserved.