Oct. 20, 2009 SDF Vertica

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On October 20, 2009 in Palo Alto at SAP, the SDForum Business Intelligence SIG hosted Omer Trajman of Vertica. His topic: The Evolution of BI from Back Office to Business Critical Analytics. Trajman is an expert on cloud-based databases who launched Vertica’s cloud database on Amazon EC2 using Map Reduce integration with the Apache Hadoop project. Text from DJCline.com

Trajman started off with short history of databases and the idea of business intelligence. Gone are the days of gathering the data into reports for managers who decide what step to take next. This slow process in some back office has moved not only to the front office but the website in front of the customer. Now you can have real time analysis and react immediately using integrated real time data warehousing. Cloud servers, complex event processing engines, analytic databases and batch processing map/reduce systems offer near infinite capacity to solve problems deemed too complicated before. Text from DJCline.com

A phone company can rebalance its network on the fly. A cable company can assess who is watching and direct a targeted commercial to individual viewers. A bank should be able to determine which mortgages are likely to default. The wide adoption of business intelligence at the operational level finally answers the question: What is the point of gathering all this information if we cannot act on it in a timely fashion? Text from DJCline.com

There was some talk about the No SQL movement The idea is to have people build databases without using SQL. People are always tempted to do things on the cheap like doing their plumbing or electrical wiring on their own. Personally I think this is likely to cause problems down the road. As an example, I am sure you could build a website without knowing HTML, but you could do more if you understood the underlying code. Building databases without trained professionals is not a good way to build business intelligence. In the drive to do things faster we must remember to do things better as well. Text from DJCline.com

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