On July 9, 2009 at White & Lee LLP in Redwood City SDForum hosted Tim Bailey, President of Alliance-Strategies. Baileyâ€™s presentation was â€œSocial Networking Increases Your Opportunitiesâ€.
Before diving into social networking, listen to Bailey. He says social networking is too big for companies and individuals to ignore and there are ways to make the most of it. Think about your brandâ€™s short term and long-term strategy. Who is your audience and what do you want to tell them? What are your strengths and weaknesses?
The most important social networking phenomena are LinkedIn, Facebook, and Twitter. Bailey went through each of them discussing their advantages and disadvantages. LinkedIn is for professionals. Facebook is less formal and more personal. Twitter is wild and still forming. After carefully assessing them, start slowly building your network on the people and companies you know and trust. He thinks you can spend about a half hour a day maintaining it. Keep it honest and fun and people will want to get involved.
Social networking is so huge a topic that it needs at least a one-day seminar just to cover the highlights. The large audience had lots of questions that Bailey tried to answer as succinctly as possible in two short hours. I look forward to hearing more from him on this subject.
Copyright 2009 DJ Cline All rights reserved.