Dec. 3, 2007 SDF Faisal Mushtaq

SDForum copy.jpgMushtaq Faisal copy.jpg

On Dec. 3, 2007 SDForum’s Business Intelligence SIG hosted Biz360’s Faisal Mushtaq to talk about whose talking about your company.

Say your company makes a laptop with exploding batteries. You don’t know about the problem. Biz360 can find out if anybody has posted a comment about it. They can measure what is being said and by who. Supposedly this will help companies improve customer satisfaction but I worry it could also be used to silence or manage news about a company.

Perhaps the solution is to make better products rather than trying to manage bad news.

Biz360 deserves more study to see all the ramifications of their technology.

For a more humorous take on trying to control new media click on the link below:

http://www.airbagindustries.com/archives/airbag/fail.php

Copyright 2007 DJ Cline All rights reserved.