On Dec. 3, 2007 SDForum’s Business Intelligence SIG hosted Biz360’s Faisal Mushtaq to talk about whose talking about your company.

Say your company makes a laptop with exploding batteries. You don’t know about the problem. Biz360 can find out if anybody has posted a comment about it. They can measure what is being said and by who. Supposedly this will help companies improve customer satisfaction but I worry it could also be used to silence or manage news about a company.

Perhaps the solution is to make better products rather than trying to manage bad news.

Biz360 deserves more study to see all the ramifications of their technology.

For a more humorous take on trying to control new media click on the link below:

http://www.airbagindustries.com/archives/airbag/fail.php

Copyright 2007 DJ Cline All rights reserved.