On Tuesday, March 27, 2007 at the Network Meeting Center in Santa Clara SDForum held an Application Platforms Conference called Platform 2.0: The Next Generation.
This is part of a series of presentation summaries.
The first presentation was by Charles Fitzgerald, GM of Platform Strategy at Microsoft. He discussed â€œSoftware + Service = The New Platform Worldâ€. At Microsoft everything is a platform, whether it is Windows, Office or Xbox. By this definition, a platform has capabilities for customers and opportunities for companies, creating an ecosystem or community for business to take place. Platforms evolved from mainframes to client-servers to the web. If you want to understand where enterprise software is going, he recommends looking at Xbox Live. It brings Microsoftâ€™s software, hardware and online strengths together for the user. Local software plus an online service results in a better experience like Appleâ€™s iTunes. As time goes on there will be multi-headed experiences for using the same software services ranging from desktop to mobile devices. Applications must mesh with existing delivery standards to give users a consistent experience. Users will keep developing mash-ups in a federated mesh to create a customized experience. The key to monetization is to make subscription and transaction models easy to implement for businesses.
Copyright 2007 DJ Cline All rights reserved.